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karimi A R, mehraban nezhad kelageri A. The propaganda strategies of the Alavid governments to influence public opinion in northern Iran from the eighth to the tenth century AH.. JHS 2021; 12 (2) :389-410
URL: http://jhs.modares.ac.ir/article-25-43505-en.html

The northern Iran was controlled by Three Alawite governments in the middle of the eighth century AH. Emadi, Marashi and Kiai Sayyed sinstaled Shiite governments in HezarJerib, eastern Mazandaran and eastern Gilan. The emergence of these governments washappening the strong local dynasties such as the Chelavids, the Nasserites, the Wallachids, the Jalali, the Ruzafzuniyah, and the Padusbanids were always challengingwith them. Although reliance on Shiism was one of the reasons for the persistence of these dynasties, it seems that a series of far-reaching cultural propaganda in order to Public opinion engineering provided legitimacy to these governments on behalf of Hashemite governments. Relying on Hashemid's lineage, propaganda, using people's beliefs, relying on martyrs, using the concept of martyrdom, sanctifying rulers, oppressing and destroying the ones of the opposition were among the most significant strategies taken by Hashemid's governments in the north during the eighth to tenth centuries AH. The descend Sayyed govrnments in the north of Iran in order to the public opinion engineering by used these methods were able benefited them and they were able to help maintain the government while establishing it.